The SME community in the UK is largely under represented as a collective body. Given the sheer volume of UK businesses that make up the SME community, their thoughts, attitudes and behaviours towards the major challenges facing UK business combine to form a powerful insight.

The SME voice is the only continuous market study in the UK that captures this insight.

In conjunction with The SME Census, B2Group are running a continuous market study to determine statistically valid insights from the SME business community. It provides a platform that gives SMEs a collective voice.

Each month a volunteer panel of SME businesses complete a set of online questions especially tailored for the audience. Responses, which are entirely anonymous, are collated to provide up to the minute insights into the behaviours and attitudes of the SME community.

This insight will be collated and documented on a monthly basis in a series of white papers that are being produced in conjunction with our research partner, Fast.MAP. This content will be made publically available to the SME community via their membership of The SME Hub, with the results being presented at a series of bespoke events hosted by the UK’s official body, the Direct Marketing Association (DMA).

Understanding the attitudes and behaviours of the SME community will allow your business to develop targeted and relevant products, services and communications. SME Tracker can deliver this insight for you on a bespoke basis.

Having the ability to readily access an online panel of SME decision makers will ensure that you have the insight of your intended target audience that will allow you to shape your products and proposition most effectively. This insight can be achieved for your products, value proposition, service levels, pricing or for that matter creative treatments that you are considering in advance of you committing to a project.

By deploying SME Tracker over a period of time, your organisation will have the ability to continually monitor the SME

market’s response to an ongoing marketing communications campaign, whether that be sponsorship, TV, outdoor, press, radio or for that matter PR.

In today’s fast moving, highly fragmented market place, having tools that can help your organisation achieve continuous customer connection and become focused and reactive to customer demands will give a competitive edge and lead to maximum campaign ROI which in turn delivers long term sustainable profits and growth.

This continuous connection allows you the abilty to measure the “pulse of the market”, facilitating decision makers to spot trends and deliver goods and services appropriately.