B2 is the first major data owner to actively restrict access to its database in
order to better sustain responsiveness and prevent the typical performance
deterioration which plagues traditional list owners and buyers. Instead, B2
manufactures and delivers real-time ‘ready to purchase’ leads for a small
number of sector exclusive, non-competing partners; not allowing any third
party access to its database whatsoever.
This unique direct marketing offering de-risks prospecting for corporate
organisations delivering increased customer numbers, more cost-effectively. This
‘Lead Generation’ service is core to B2’s offering, which is completely differentiated
from its competitors who simply rent data lists.
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Via The SME Census, B2 Group delivers it’s corporate partners UK wide sector
based new business leads..
Utilising our range of bespoke telephone based services, our corporate partners
are able to further enhance their sales’ ROI by engaging in bespoke lead
qualification programmes. Ultimately, for those partners wanting to outsource the
entire process, we are able to deliver the entire customer creation journey from
lead identification to lead qualification and ultimately sales conversion.
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”Consistent with our
ambitious growth plans, we
are partnering with
B2Group to complement
our lead generation
programme, helping to
drive the business’s
organic expansion.” |
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