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A business as market making and revolutionary as B2 Group requires a rare blend of skills and knowledge. The executive management team comprises some of the most experienced and successful players in the UK marketing


Jeremy Whitaker Jeremy Whitaker – Group Chief Executive

Jeremy has vast experience of the direct marketing and data industry, having been European Managing Director of the world’s largest marketing services business, Brann Worldwide, and the Chief Executive of DLG, the largest consumer data business in the UK. Jeremy, who is personally an investor in the business, joined the B2 team in September 2009.


Andrew Colwell Andrew Colwell - Marketing Director

A B2B marketing data specialist, over the past 15 years Andrew has held senior marketing roles at the Bank of Scotland, Trinity News Group, and Energis plc. He was Marketing Director at data provider LBM until September 2008 when he joined the B2 Group.


John Robinson John Robinson - Chief Information Officer

John, a founding investor in the B2 Group, has spent much of the past two decades building marketing databases. In the late 1980s he created the first home moving and gonaway databases in the UK. He then went on to create marketing databases for Nationwide Building Society and Lloyds TSB. At the time the Lloyds TSB database was the largest marketing database in Europe.

John then created a database marketing business, CDMS Data Services, where he used his own proprietary technology to develop the HMRC national citizen identification and tracking service. He is, in brief, the UK’s leading expert in matching technology on B2C marketing databases. He is now applying that expertise to the B2B world.


Andrew Colwell Stephen Arnison - Sales Director

Having joined from Dun & Bradstreet, Stephen sat on their main leadership board where he was responsible

for all large corporate sales in the UK. With a strong background in B2B sales & marketing, Stephen heads up the sales programme to key accounts in the UK..
 
industry with a track record of exceptional delivery and implementation of lead generation and business development solutions across a range of blue chip organisations.


Phil Foster Phil Foster - Operations Director

Phil joined B2 Group in June 2009 from LBM, where he spent ten years growing the contact centre from just 13 seats to 2,250. As Call Centre Director he was responsible for the delivery of all major accounts including O2, Vodafone, BSkyB and British Gas.


Ciaran Hamilton Ciaran Hamilton - Chief Technical Officer

Ciaran began his career with Sema Group PLC (now Atos Origin) where he redeveloped Wessex Water’s IT systems. He moved to be IT Director at a major telecoms reseller, and then he set up his own solutions development company. In September 2009 he agreed to bring his IT development expertise to the B2 Group.


Roger Lingard Roger Lingard - Commercial Director

When he joined the team in April 2008, Roger brought vital accountancy skills. The holder of a CIMA qualification, he has worked in financial roles at Proctor & Gamble and pan- European financial services group Freedom Finance plc.


Dave Craft Dave Craft - CSMO

Dave has a wealth of experience of business development and lead generation expertise within the corporate environment. Previously Dave was Sales Director at Data Locator Group and prior to that, he held the position of Managing Director at marketing specialist EHS Brann Discovery. With unrivalled experience in data, Dave will be able to ensure that our sector clients will maximise their lead generation and customer acquisition programmes.


Andrew Colwell Dave Sumner Smith - Programme Director, SME Hub

David has extensive experience of the small and mid‐sized business sector through his management of The Sunday Times Enterprise Network and the Telegraph Business Club over the past 14 years. Having established the Home Business Network, David is a highly‐regarded speaker at business conferences.

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